It’s a lot of pressure to stay active across every social media platform, and it can be hard to keep up with the latest trends and techniques.
But like it or not, social media is here to stay. And entrepreneurs, business people, marketers, and others with a message to get out are taking notice.
Why? Social media can be an enormously useful tool in the business world. You can boost brand recognition and loyalty, connect with potential or current customers, advertise products and promotions, share helpful or inspiring content, and more. Best of all, getting started on these platforms is free and just requires an investment of some time and creativity — which can pay off in big ways.
It’s worth noting that sharing visual content on social media can be particularly effective for increasing engagement with your audience. According to HubSpot:
- Facebook posts that feature photos account for 87% of interactions on the site. (Source: eMarketer)
- Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without. (Source: Buffer)
- Even tweets that only have a link to a photo or video receive a boost in retweets averaging 35% and 28%, respectively. (Source: Twitter)
- In 2014, 70% of marketers planned to increase their use of original visual assets like infographics and memes. Visual content also ranked first among content types marketers want to learn more about. (Source: Social Media Examiner)
Plus, image-centric networks like Instagram and Pinterest have been growing by leaps and bounds. So there’s no better time to start creating your own social media images and graphics. Above all – your first concern should be that your visual content is being seen how you intend it to — that the dimensions are right, so nothing gets cut off or stretched out of proportion.
But don’t strain your brain trying to remember how many pixels go where or scour each site’s help section for the information — instead, bookmark this page and use the infographic below as a cheat sheet for creating all your social media images.